geo_thumb.jpg

Geo Insurance

 

GEO UNDERWRITING

Responsive Website Design
 
UX • UI

INTRODUCTION

Working contract for Free Partners in London, I was tasked with designing a responsive website for the brand relaunch of Geo - A new breed of insurance underwriter. Formally Towergate Insurance, Geo took on a sophisticated visual style, not seen before within the insurance sector.

The experience and look of the new website needed to reflect that.

Take a look around the current site here.

Adobe Creative Suite - Photoshop, Illustrator & XD
 
 
geo_fullvis_1.jpg

APPROACH

The goal was to take the subject matter from the existing Towergate Insurance website and repurpose it in to a working prototype for the client.

I began by taking the top level categories such as Personal and Speciality to start conversations with the client as to where to start with the navigation.

I wanted to keep the beginning of the journey for all users a simple one.

Check out a lo-fi interactive prototype here.

 
 

MORE VISUALS COMING SOON